You Can Do Better Than That

A tactic intended to help your customers get to where they’re going is not generous enough.

A truly generous tactic is one that enhances selflessness with irresistibility.

Your tactic should help your customers create a story that, when told to the others in their web of community, helps them improve their status and affiliation.

A truly profitable tactic changes culture while getting stronger, not weaker, with every use.