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Market Access Strategic Execution Consultant

Resistors and Conductors

Resistors and Conductors

Expect resistance and conductance on your journey to change. 

Here are some useful questions from Seth Godin that help us identify the resistors and conductors.

  1. Who gains or loses in status from changes in the system?
  2. Are there forms of communication and interoperability wired into the system?
  3. What are the forces that oppose substitutions?
  4. Are there individuals or nodes with the incentive and power to hold things back or push them forward? And are there other nodes that can work in opposition?
  5. Are there behaviors that seem like superstitions based in history instead of reality?
  6. Where are the feedback loops that amplify or diminish signals?
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