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Market Access Strategic Execution Consultant

Catch the Raindrops Before They Become Hurricanes

Health care is in for flipping its thinking from defensive to offensive, according to Scott Galloway. He cites CDC data suggesting that 90% of health care spending is linked to chronic and mental health conditions. A widely cited Health Affairs article suggests that only 8% of the population takes advantage of preventative care. ‘Instead of detecting diseases when they’re raindrops, we wait until they become hurricanes that flood and overrun the health care system.’

Let’s not point fingers, because we are all to blame at some level (patients, providers, payers, manufacturers, me—all of us).

It’s hard to let go of our old ways, but sometimes that’s the only choice. The more something doesn’t work, the more we want to hold on to the fantasy that it does.

Flipping our thinking from defensive to offensive, by catching diseases in their early stages, American health care can be more efficient and effective.

I love the way Rohan Rajiv states, ‘walking a mile in another person’s shoes is powerful. Perspective makes us humans.’

What can we let go? What can we pick up?

What can we do to help switch from a defensive to offensive strategy?

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