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Market Access Strategic Execution Consultant

Cavemen Don’t Have Many Resources

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Cavemen Don't Have Many Resources

There was a time when coal, iron, and uranium weren’t resources. To cavemen, very few things were resources beyond edible plants and animals.

Domestication, harvesting, metallurgy, chemistry, and physics took things that were once worthless to incredible resources.

The point is: yes, you can achieve your dream. You already have an abundance—and it just might be enough.

To be human is to be grateful.

Knowledge is power.

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We Don’t Like to Admit We’re Wrong

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We Don't Like to Admit We're Wrong

Individuals in the workplace don’t like to admit that they were wrong.

They’d rather keep living in the mythology of ‘I was repressed’ than ever admit failure.

Why do you work?

Sure, paycheck is a strong driver…but there are diminishing returns on making money.

Working is actually an effective setting to practice spirituality. For example, it’s a great place strengthen your empathy muscles. In the words of C.S. Lewis: ‘Humility is not thinking less of yourself, it’s thinking of yourself less.’

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Mind the Channel

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Mind the Channel

It’s tempting to bypass established communication channels due to a bottleneck.

The thing is: someone thought that structuring it in this way was necessary in order to get things done efficiently.

It’s possible that the structure is outdated, which is why it doesn’t work anymore. However, bypassing it is no way to send feedback to those who have the power to change it.

Work within it and speak up about it when it doesn’t work.

Taking matters into your own hands by bypassing it may seem like the path of least resistance, although it can actually cause ADDED frustration for all of us.

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Buy-In

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Buy-In

They can talk all they want about the need for change, but most are paranoid of adopting new ideas.

It’s risky. There’s a perceived fear of losing credibility, future promotion, or even their job.

Then how do you get their buy-in?

What does it sound like? What does it rhyme with?

It won’t seem so risky anymore when you show them that it’s actually similar to what’s already been done before.

Show the new in the context of the old.

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Go For It

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Go For It

When we’re asked to do things out of our comfort zone, it’s easy to give 100 excuses.

In the face of these excuses, you just need 1 reason to do it.

Laziness and fear don’t stand a chance against determination.

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Intention

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Intention

‘What’ has horsepower, and ‘why’ has even more horsepower.

More than what we do: why we do it matters. Yes, this applies in the workplace, too.

An intention that aligns with the Universal Truth will open doors that are remarkable and unimaginable.

No one could know your intentions better than you and the Truth that runs through all things.

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Transform Customers

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Transform Customers

Most Market Access strategists ask: ‘how can my customers benefit from my product.’ In order to avoid the peanut butter approach, it might be worthwhile to instead ask, ‘how should my customers become? And how can my product help in that transformation?’

Peter Drucker said that the real purpose of business is to profitably transform a customer.

Who are you customers? What are they like right now? What do they need in order to become how you want them to be?

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Release

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Release

There is something to be said about taking breaks and vacations. 

Tension and release create forward motion.

For those that work like there’s no tomorrow: when they get the opportunity to take a break: relax like there’s no tomorrow.

And no, relaxing doesn’t have to be kicking back at a warm destination with a margarita in your hand. That’s just what they show in the movies.

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Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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