Ready. Set. Access.

Popular vs. Worthwhile

Popular doesn’t always mean worthwhile.

It could be popular because it’s easiest to access.

Just because it’s popular, doesn’t mean it’s for you.

Don’t Just Floss

Running a floss between the teeth is not the point.

The point is removing food particles from between the teeth and under the gemlike where toothbrushes can’t reach.

Busy is not the point.

The point is applying your skills to elevate dignity, clarity, unity, bravery, and nourishment in your little corner of the universe.

Change Tactics Regularly

Only replicate tactics if they’re still relevant in the current market.

Abandoning today’s chainsaw for yesterday’s pit saw means you’re surrendering your market share!

Say the Punchline First

When they ask for the time, don’t tell them how to build a watch.

Optimize for the Unknown

Efficiency means you’ve optimized yourself to today’s circumstances.

Resilience means you’ve optimized yourself to tomorrow’s circumstances, which are unknown.

Lean Into Tomorrow

Today’s situation is transient, so no need to get comfortable.

Set your eyes on tomorrow, which will be very different from today.

Purpose

Learning is uncomfortable, unpleasant, and extremely useful.

When you feel like turning back, remind yourself of the change you’ve dreamt to create.

Informed Perspective

Figure out the whole situation before asserting your perspective.

Sell a Good Story

Help them see what you see by telling a good story.

Customers don’t buy things, they buy stories and the feelings they elicit.

Alignment

Conform your every set to your organization’s mission and vision.

Just because you can do something doesn’t mean you should.