We are the creators of our situation, not the other way around.
Those convinced of this are not afraid of the status quo and its accompanying labels and narratives.
They dare to have a vision, enlist those around them, and get busy. Day in and day out, like clockwork.
Smell is such an integral extension of taste that 80% of what you “taste” is actually smell.
The self-effacing nose prefers anonymity in exchange for its relentless dedication.
Patients and doctors will never know the true impact of market access, yet we remain diligent, curious, insightful, and grateful.
The Nose That Nobody Knows Read More »
We resent a revenue-driven health care system, yet we continue to encourage this attitude with our own work.
Our value propositions are entirely commercial, with absolutely no regard to curiosity, clarity, and gratitude.
Failure is defined as misaligned incentives and outputs.
Fix the incentive and you’ll fix the problem.
What’s the Incentive? Read More »
It’s incredible how we figure our way through the seemingly impossible.
Just because we resolved to.
A lightbulb doesn’t mind a dark room. In fact, its greatest value is there.
When it turns on, physics gives way.
Don’t be deterred by access hurdles.
Turn on and the market will give way.
Don’t Mind Hurdles Read More »
We’ve had our health care problem wrong all along.
It’s not broken but scattered.
Broken pieces of a toy cause frustration, resignation, and blame.
Whereas scattered pieces of a puzzle invite curiosity, vision, and gumption.
Our Scattered System Read More »
It’s not that we don’t know how to do a good job.
It’s that we don’t care to do a good job.
Change your narrative. You don’t have to do it, you get to!
Which books do you plan to read before the end of summer?
Which courses do you plan to take before the end of summer?
The best marketers know that they know very little.
Which is why they’re eager to always learn more.
