Before you walk through the door, remind yourself to act as if you’re glad to see them, happy to deliver the service, more charismatic than you feel, and optimistic even if you’re not sure.
Expending this emotional energy is well worth it because acting as if can create the very outcome you’re hoping for.
Practice your way to a breakthrough.
Not by learning to play the notes as written.
But by failing until you succeed.
In the search for an elusive outcome or truth, create original work that doesn’t succeed until it does.
Practice, Practice, Practice Read More »
Your brand is not what you say it is; it’s what they say it is.
They’re not buying your product.
They’re buying the relations, stories, and magic.
Invest in community.
Serve them.
Interdependence has more value than independence.
Relationships, Relationships, Relationships Read More »
Your future emerges from your habits.
Change Your Future Read More »
Today you get to be smarter than you were yesterday.
Become smarter about the process, effects, planning, leadership, management, and measurement.
Market access hardly involves invention and magic.
Except that, it does.
You are inventing the road for invention to reach those who need its magic.
Humans, by definitions, make mistakes.
Your best customers know that.
Set aside the shame and blame and allocate emotional labor for the most important part: making things right.
Care to understand the other person, what happened, and do the hard work of moving forward.
You’ll be surprised at your team’s capability.
Go ahead, boil the ocean!
But first, plan: set goals, timelines, and responsible stakeholders.
If I plan to succeed, I must succeed to plan.
Your customers have the same dreams, hopes, and fears as you do.
Care to embrace their dreams, worldviews, and energy.
What are they like? >> Transcend demographics and take a walk in their shoes.
Why are they here? >> Be clear on why they will come to hear you.
What keeps them up at night? >> Let them know that you empathize with their pain point and offer a solution.
How can you solve their problem? >> Let them know how you will make their lives better.
What do you want them to do? >> Ensure there’s a clear action for them to take.
How might they resist? >> Contemplate on what will keep them from carrying out your call-to-action.
How can you best reach them? >> Give the audience what they want, how they want it.
