Fitting In, Yet Standing Out

RFP decks don’t sell. No marketer has ever signed a contract after seeing such a deck.

RFP decks are scanned for a reason to say “no”: the agency will waste my time because it doesn’t rhyme with the agencies that have come before.

RFP decks are also scanned for a reason to say “yes”: I’ll be left behind if I don’t leverage the agency’s insights and skills.