Understanding Market Access is apprehended by most…just like statistics and workouts. Not because they are difficult, but because they’re dressed in coveralls.

Textbooks, courses, and SMEs can fix the problem just as well as wizards with wands—keep searching for them.

The pathway to understanding Market Access is messy and noble like parenting. You learn as you go along. Because there’s not true manual out there.

Who are our customers? Where do they show up, both in-person and virtually?

Provider organizations: C-suite, Pharmacy Directors, Medical Directors and Service-Line Leads, Population Health/Quality Directors, Individual Prescribers

Specialty Pharmacies: C-suite, Pharmacy Directors, Individual Pharmacists

Payers: C-suite, Pharmacy Directors, Medical Directors, Clinical Pharmacists, Therapeutic Area Leads

These people may go by different titles, depending on the workplace setting and therapeutic area.

Keep searching for the wand or get to work. A habit of learning 15 mins/day = 75 mins/week = 325h/year (i.e., 43 full-time days)!