Informed Perspective

Figure out the whole situation before asserting your perspective.

Sell a Good Story

Help them see what you see by telling a good story.

Customers don’t buy things, they buy stories and the feelings they elicit.

Alignment

Conform your every set to your organization’s mission and vision.

Just because you can do something doesn’t mean you should.

Corner Yourself With Your Goals

Set goals that corner you into regularly delivering creative work.

Because regularly delivering creative work gets your further than wishing to do creative work.

First, Be Good

Who doesn’t want clients to pay more, spread the word, and be supportive?

In order to have good clients, you first have to be a good freelancer.

Haste Makes Waste

Expediting is different from rushing.

Taking shortcuts, hustling, and compromising may end up in re-doing.

Tell Your Story

Typography, just like headshots and outfits, may be all that people notice. Especially when they’re in a hurry.

Make sure your typography helps tell your story.

Say ‘No’ to Say ‘Yes’

Saying ‘not right now’ to prospects can be terrifying.

But saying ‘no’ to them means you get to keep saying ‘yes’ to the customers you’re willing to delight.

Speak Their Language

Pay attention to what they do.

If it’s different from what they say, be curious about the fears that get in their way and the dreams that drive them.

Respect for Others

Before engaging with them, ask yourself: ‘What do they expect from me?’

How do they expect your hair, the condition of your cuticles, your demeanor, your friends, and tactics to be?

When their eyes are on you, let your hair, cuticles, demeanor, friends, and tactics speak for you: ‘I care to see you!’