Sell a Fix

Are you selling a fix or just a patch?

While everyone else is busy optimizing the system for squeaky wheels, who is working to make things better?

Each team member has power to take responsibility, regardless of authority.

Culture Beats Truth

Dr. Semmelweis had discovered that handwashing before delivering babies saves the lives of mothers and their newborns.

He tried so hard to convince the other doctors to practice handwashing, but he failed to tell a resonating story.

That’s why it took 20 more years before other doctors began adapting a practice which seems inarguably rational today.

Change doesn’t happen by clearly outlining the rational benefit. Change happens when they fall in love with a different version of the future.

They Change Themselves

They won’t change. Unless they want to.

Which means the hard part isn’t getting them to change; it’s the wanting it.

Find the Open Doors

It ain’t over until it’s over.

When you’re looking for ways to corner the competition, they’re everywhere.

Don’t Give Up

The universe conspires for you to achieve it.

Those who think they can and those who think they can’t are both right. Which one are you?

Fertile Grounds

Tending to the next generation is our greatest privilege.

Their tools will be different than ours because their struggles will be different than ours.

Despite the divergence, both our journeys must share an important similarity: we enable ourselves and those around us to realize their true potential. Again. And again. And again.

We don’t leave arid deserts. We create fertile grounds where life can flourish.

Drip-drip-drip to Relevance

When us marketers remain within the bubble of our organization, we become convinced that the world revolves around us.

It’s narcissist to believe that they owe us their attention.

Drip by drip, we must patiently earn the attention of the people we seek to earn.

We’re Here to Work

Do you work for the paycheck or because you get to?

Leave the figurative gowns and tuxedos for picture day; here we wear coveralls.

Aggression

Are you going to give in or find a way through? Aggression is refusing ‘no’ for an answer.

It’s seeing the strengths and weaknesses the market is missing and having the courage to exploit them.

Which Side Is Calling Them?

Most people in positions of power are change-averse. They’ve invested and sacrificed so much to get to where they are.

Do you really think they want to be told that they’re doing things wrong and should do them differently? These people find comfort in remaining within boundaries set by others around them.

Then, there are those who seek the thrill of pushing boundaries. They find satisfaction in widening the arena for others around them.

Everyone will eventually have to adopt the new way. The question remains, how will you show up with the message in a way THEY want you to?