The Fastest Path

If you’re in the business of marketing, you’re in the business of changing behaviors.

The fastest blue-line path to changing behaviors is through connections. No connections, no change.

Limited Distribution Drugs

Almost 70% of health-system specialty pharmacies fill <50% of all specialty prescriptions written from within their health system. Yikes!

According to an article published in AJHP, the top 4 challenges for health-system specialty pharmacies are (1) access to payer networks, (2) ability to hire and retain qualified staff, (3) shrinking reimbursement from payers, and (4) access to limited distribution drugs.

Pharmacies with high prescription volume were most likely to successfully access limited distribution drugs.

How can health-system specialty pharmacies drive overall volume to create favorable business conditions for payer contracting and access to limited distribution drugs?

What is your role in this? After all, our customer’s problem is our problem!

Be Amazing

Change is not a choice, it’s a requirement.

As the needs of our customers change, we need to change.

A culture of agility and adaptability is required to harness change and spearhead innovation.

Your commitment to change begins with you: be the voice, be more, be an advocate, be good, and be brave. Be amazing. -Nishaminy Kasbekar

Clearing space for Connections

Beyond their objective symptoms and lab values, patients bring with them their whole selves.

No wonder 80% of health outcomes are driven by nonclinical factors!

The effectiveness of connection is undeniable.

Does your market access work help to clear space to allow for connections? Or does it take away from connections?

Make Space

No need to fill in the silence with additional information.

Give them space to think it through and ask questions.

Be Brave

Stay true to the patient.

Keep fighting. Keep faith.

Crescendo

It can’t be done alone. Speak up.

Influence advancement by sharing your research, knowledge, and stories to inspire others who share your vision.

Raise the curtains to replace the cacophony with symphony.

The crescendo is undeniable.

Collaboration

Collaboration is a cornerstone of our work.

We are better together because collaboration creates synergy and expands our reach and influence.

Good Company

Surround yourself with people you admire and respect. Use their strengths to guide you on what you hope to become.

We are the average of the five people we spend the most time with.

The Long Game

Visionaries eventually come to realize that while everything can be done, it cannot be done in one day.

Nature does not hurry, yet everything is accomplished. -Lao Tzu