Even if they’re not as good as their competitors, there’s a chance they can still win.
Even if their patients have poor prognosis, there’s a chance they can still live a productive life.
Scientific advancements give hope. You’re out to sell this hope. How noble!
There’s Still a Chance Read More »
Would you smoke weed at work?
Research shows that even brief mental blocks resulting from multitasking can cost as much as 40% of our productive time, which is as debilitating as smoking weed.
Multitasking is a myth. The only way to first, fast, and correct is intentionally choosing tasks and offering them due attention and care.
Are you selling a fix or just a patch?
While everyone else is busy optimizing the system for squeaky wheels, who is working to make things better?
Each team member has power to take responsibility, regardless of authority.
Dr. Semmelweis had discovered that handwashing before delivering babies saves the lives of mothers and their newborns.
He tried so hard to convince the other doctors to practice handwashing, but he failed to tell a resonating story.
That’s why it took 20 more years before other doctors began adapting a practice which seems inarguably rational today.
Change doesn’t happen by clearly outlining the rational benefit. Change happens when they fall in love with a different version of the future.
Culture Beats Truth Read More »
They won’t change. Unless they want to.
Which means the hard part isn’t getting them to change; it’s the wanting it.
They Change Themselves Read More »
It ain’t over until it’s over.
When you’re looking for ways to corner the competition, they’re everywhere.
Find the Open Doors Read More »
The universe conspires for you to achieve it.
Those who think they can and those who think they can’t are both right. Which one are you?
Tending to the next generation is our greatest privilege.
Their tools will be different than ours because their struggles will be different than ours.
Despite the divergence, both our journeys must share an important similarity: we enable ourselves and those around us to realize their true potential. Again. And again. And again.
We don’t leave arid deserts. We create fertile grounds where life can flourish.
When us marketers remain within the bubble of our organization, we become convinced that the world revolves around us.
It’s narcissist to believe that they owe us their attention.
Drip by drip, we must patiently earn the attention of the people we seek to earn.
Drip-drip-drip to Relevance Read More »
Do you work for the paycheck or because you get to?
Leave the figurative gowns and tuxedos for picture day; here we wear coveralls.
We’re Here to Work Read More »
