Take Care of Them

Your work isn’t for everyone so drop the elusive desire for a unanimous standing ovation.

Your duty is to take care of the people who need your work.

Reasonable or Reasonably?

The average person makes around 35,000 decisions per day.

Collectively over a long period of time, they compound to either ascent or descent.

Would you rather make decisions that feel reasonable or will reasonably help you reach your goal?

What’s Your Intent?

Is our system producing health or treatment?

Are we in the business of transforming customers or enriching the executives?

Like gravity, the forces of the system are invisible, feel natural, and are very powerful. 

Once we realize that the system alters our intent, we can probe at what we’re building.

So Much to Work With

It’s easy to take for granted the assets we’re sitting on.

What if you didn’t have hands to type?

What if you weren’t hired here?

What if the market didn’t trust pharmaceutical companies?

The wave we’re riding is generous, customized, and outside our control.

Have gratitude toward God, ancestors, and your past self for letting you ride this wave.

Why were you given these privileges?

Argument That Moves Us Forward

Argue for something, not against something.

That’s a Good Tactic

A polished but misfit tactic is as useful as an efficient bicycle tire on a truck!

A good tactic is one that advances your strategy.

That’s why ask yourself before deploying the tactic: ‘how will the system respond to my tactic?’

Progressing Together

If you keep running into a wall, seek feedback.

We were never meant to figure it out on our own.

Kindle Trust

If they trust you, take it seriously. 

Do whatever you need to protect the trust.

Share Your Idea

A good idea spreads, but only if it’s given light and air.

Don’t muffle it under your mattress and suffocate it to death 

Conversations Please

Irresistible speeches are not announcements but conversations.

They transact emotion, trust, and thrill.