Story

Your customers haven’t realized yet that they can’t live without your product.

Once they realize the problem it can solve for them, they’ll want to know more.

Leveraged Marketing

Good marketing is useful.

Your efforts were worthwhile if it helped your customers get to where they’re going.

‘So What?’

More dangerous than a hostile market is when the internal team members don’t care.

‘So what?’ is our worst enemy.

Choose Company Wisely

We are an average of the 5 people we spend the most time with.

Care to Defy Gravity

It’s a well-known statistic that ~70% of product launches fail.

If the product fails despite sufficient talent, skill, and money, it must be because we didn’t want it badly enough.

Defying gravity requires intentional, well-orchestrated, and powerful effort.

Have Fun

Work hard, and party harder.

Tension and release create forward motion.

Vision

Where are you taking the team?

Help them envision the future some you can all work towards a common goal.

Prepared

Go ahead and hope for the best.

But expect the worst. That’s the only way you’ll show up prepared.

Keep Going

A stalled bicycle falls.

Same goes with your product. So keep marketing.

Pretty

Insist on pretty presentations because good optics open the door to trust.