Do What Counts

Busy-ness is not the point.

Rather than counting the things you do, do the things that count.

Win Them Over!

You may get really close to fitting in all the way. Only to find that you’re now easy to overlook.

Rather than finding all the ways to fit in, choose to stand out.

Make promises that no one else risks making.

Care to keep them.

This is how to win them over!

Company in Solitude

Even in solitude, the command-seeking Master of the universe is right there. Never leaving your side and actively participating in your work.

Recognize the help and enjoin it.

Alone we can do so little; together we can do so much!

Better Than Best

Give your best and then try to figure out how to do an even better job.

Beat

Day by day, moment by moment, the beat continues.

Even when you’re not watching, it moves on.

No need to stress, but no need to waste either.

Promise

Marketing is not selling. Marketing is helping.

Make good on your promise.

Access Barriers

Which barrier do your customers face: no need, no money, no hurry, no desire, or no trust?

Identify the problem to solve it.

Legend

In the present, we get to create a way for the future.

Leave a legacy worth remembering.

Better Promises

We focus so much on keeping promises that we forget to create better ones.

Create promises that are more generous, urgent, and personal.

Your brand is a promise, and your work is delivering on it.

Case Studies

The future you’re creating has never come before.

But similar feats have been accomplished many times.

Learn from these case studies and take the leap.