Spread Your Work

Is your work able to tap into an insatiable desire?

Is the change that it causes contagious?

Tap into existing desires for glory, belonging, or security to help propel the adoption of your work.

Simple But Hard

The good strategies happen to be simple to describe but hard to stick to.

What Do They Want?

Put aside your good taste.

What matters is what your customers care about.

Priceless Time

A better name for ‘free time’ is ‘priceless time.’

You won’t get it back so premeditate on how you’ll spend it, then spend it even harder.

Keep the Tip Sharp

Field members are like the tip of the spear who make direct contact with customers.

Keep the tip sharp because a dull one renders the rest of the tool useless.

Certainty Amid Uncertainty

‘Leadership with purpose’ is no longer a silver-lining, but a prerequisite to survival amid chaos.

Organizations who have lost their way will latch on to the biggest fish around who happen to be the ones responsible for the chaos to start with and whose goal is to eat the smaller ones for breakfast. Following the dollar could lead to a trap.

Nothing is black-and-white anymore as we’d hope it would be.

When the storm dies, what will our world look like? 

Have an independent perspective, envision a future worth pursuing, embrace peer support, engage with ideas, and give more than you get.

Find certainty among the uncertainty.

Action Over Awareness

Are you trying to solve for lack of awareness or lack of action?

Customers may already be aware but don’t take action: don’t enroll, don’t engage, and don’t spread the word.

Focus more on action, and less on awareness.

Again

You can’t live yesterday again.

But you can live tomorrow again.

That’s today!

Let’s Agree to Be Agreeable

Diverse perspectives are helpful to solving problems.

Therefore, it’s more useful to be agreeable than to agree.

Proper Posture

You don’t need infinite time or manpower.

What you need is clarity of the problem, drive to solve it, willingness to bet on yourself, and reverence for others.

The only way to check all these boxes is to maintain a posture of devotion.