Ready. Set. Access.

Market Access Strategic Execution Consultant

Leadership

Align

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Align

The deck will ALWAYS look different depending on who does it and when. Even the same person will do it differently 6 months from now.

So, when there’s disagreement, you’re better off seeking alignment rather than engaging in a tug of war. There is no such thing as the right answer because, just like everything else in life, it’s not black-and-white. What was right back then could be wrong now. It depends on the situation and the people at the time.

It’s ALIGNMENT that brings all hands on deck and causes forward motion.

When There’s No Discipline

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When There's No Discipline

Are we doing it because we HAVE to? Or because we GET to?

Discipline is clearly evident in the latter. And lack of it in the former.

Take Control By Giving Control

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Take Control By Giving Control

No sense living in a mythology where others are responsible for our downfall–or we are responsible for others’ upliftment.

We alone are responsible for our destiny. We are our own best friends and own worst enemies.

Leadership was never about solving problems for other people. It’s about growing and developing people, so they are empowered to solve their own problems. Help them stand on their own two feet.

Know the Void

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Know the Void

Too often, market access strategies turn into fishing expeditions. We throw messages and tactics at them, hoping something will stick.

It was never about telling your customers what YOU KNOW. It’s about telling them what THEY DON’T KNOW.

Have you ever asked that question? What DOESN’T your customer know?

Embrace Diversity This Year

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Embrace Diversity This Year

After 1.5 weeks of adventure, relaxation, and recovery, Market Access is back to the grind.

These bright days were thanks to Jesus Christ, a great person who stands for faith and hope in humanity.

Covid has exposed undeniable diversity amongst us. It is instinctive to let diversity create division and destruction. It is wise to channel diversity to create something grand.

Combining the world’s diversity of people, networks, disciplines, and resources in order to forge connections that create value, meaning, and breakthrough is the best, most efficient, most powerful way to supersize any dream. Connect with purpose and passion and human potential will be seen at its height.

‘Diversity,’ ‘Health Equity,’ and ‘Social Determinants of Health’ will create buzz this year. Whether it’s just a fad or the beginning of something special is up to us.

Cavemen Don’t Have Many Resources

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Cavemen Don't Have Many Resources

There was a time when coal, iron, and uranium weren’t resources. To cavemen, very few things were resources beyond edible plants and animals.

Domestication, harvesting, metallurgy, chemistry, and physics took things that were once worthless to incredible resources.

The point is: yes, you can achieve your dream. You already have an abundance—and it just might be enough.

To be human is to be grateful.

Knowledge is power.

We Don’t Like to Admit We’re Wrong

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We Don't Like to Admit We're Wrong

Individuals in the workplace don’t like to admit that they were wrong.

They’d rather keep living in the mythology of ‘I was repressed’ than ever admit failure.

Why do you work?

Sure, paycheck is a strong driver…but there are diminishing returns on making money.

Working is actually an effective setting to practice spirituality. For example, it’s a great place strengthen your empathy muscles. In the words of C.S. Lewis: ‘Humility is not thinking less of yourself, it’s thinking of yourself less.’

Buy-In

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Buy-In

They can talk all they want about the need for change, but most are paranoid of adopting new ideas.

It’s risky. There’s a perceived fear of losing credibility, future promotion, or even their job.

Then how do you get their buy-in?

What does it sound like? What does it rhyme with?

It won’t seem so risky anymore when you show them that it’s actually similar to what’s already been done before.

Show the new in the context of the old.

First Realign Your Outlook

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First Realign Your Outlook

Don’t do it begrudgingly. Pull yourself together before moving forward.

Otherwise, you might be better off not doing it at all.

Go For It

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Go For It

When we’re asked to do things out of our comfort zone, it’s easy to give 100 excuses.

In the face of these excuses, you just need 1 reason to do it.

Laziness and fear don’t stand a chance against determination.

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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