Bend the Future

The future will unfold with or without us.

But you have the privileges, skills, and insights to bend it in a useful direction.

Keep growing them and keep using them to keep bending the future.

A Successful Day

What needs to be done to change the health care landscape?

How can you put your privileges, skills, and insights to work in this cause?

What incremental, daily actions will help you achieve this?

Be clear on what a successful day at work looks like, otherwise you’ve wasted hard-earned privileges, skills, and insights.

Thank You for Caring to Tell Me

Feedback is rare.

When someone tells you they dislike your work, thank them!

Motivation to Learn

No one can ‘learn’ you, they can only ‘teach’ you.

Learning requires curiosity and active participation, which is completely on you.

Perfect Could Be Imperfect

‘Perfect’ only means that it met the spec.

Who decided the spec and why?

Sometimes the highest quality work requires abandoning the Creative Brief, challenging the Client, and showing the room something that wasn’t seen before.

What Do You Want?

What do you want?

First ask yourself this before picking from what you have.

Compromises and resourcefulness come later, not first.

Doing the Right Thing

‘What is the system counting on marketers to do?’

Answering this question has more utility than ‘how did my team do?’

You can game the process for now, but your approach will always catch up with you.

Alternatively, first understand the principles so you can work with them forever.

Yes, We Can

We are the creators of our situation, not the other way around.

Those convinced of this are not afraid of the status quo and its accompanying labels and narratives.

They dare to have a vision, enlist those around them, and get busy. Day in and day out, like clockwork. 

The Nose That Nobody Knows

Smell is such an integral extension of taste that 80% of what you “taste” is actually smell.

The self-effacing nose prefers anonymity in exchange for its relentless dedication.

Patients and doctors will never know the true impact of market access, yet we remain diligent, curious, insightful, and grateful. 

Valuable Work

The harder it is to do your work, the more valuable it is.