Ready. Set. Access.

Market Access Strategic Execution Consultant

Krishna Patel

Freelance Market Access Strategic Content Developer

Seek Growth

Seek Growth

Ownership demands obedience. Ownership is born of control and is hardly a partnership.

Good partnerships are transactional. Great partnerships seek growth. You are both gurus and students for each other.

Even the new kid on the block has something to teach you, if you’re willing to learn.

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What Are You Solving For?

What Are You Solving For?

Indians had made the mistake of turning a blind eye to colonial power, which cost them their freedom.

The incumbents occupied themselves in building superlative temples instead of suffocating the insurgents. And the rest is history.

Hiding behind convenience is irresponsible. Leaning into discomfort pays off.

What’s the problem you’re solving for? How can you build on existing assets and experience? What’s the difficult part? After your strategy launches, what new assets will you now own?

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Love Note

Love Note

We’re handed a to-do list and are expected to get it done. There’s the ‘what’ but no ‘why’ and ‘how.’

Unfamiliarity, contradiction, and nebulosity create chaos. Take back control and kick out the chaos once and for all.

This is not unfamiliar at all. Tucked behind the unfamiliar faces and unfamiliar walls is the ‘Familiar.’ These are not others, they’re ‘Yours’ which is why they’re also mine. This is not somewhere else; this place is ‘Yours’ which is why it’s also mine.

It wasn’t a to-do list; I was handed a love note.

Thank you.

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No Coverage, No Sale

No Coverage, No Sale

Here’s a recent example missed opportunity due to poor market access.

Last week the FDA approved the updated COVID-19 vaccine and the next day the CDC urgently called for everyone ≥6 months of age to get it.

Announcements from the FDA and CDC have wider and faster reach than any sales force. Still, I’m imagining molasses-like sales.

Many people who went to the pharmacy for the vaccine returned home without a shot. Besides shortage, the other big culprit was many payers hadn’t covered them yet. Whoops!

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Bump. Set. Spike.

Bump. Set. Spike.

Population-based decision managers at health systems enjoy playing volleyball.

Bump. Set. Spike. Over the net!

(1) Place formulary request. (2) Actively engage at P&T meeting. (3) Implement into EHR and communicate to staff. Prescribe!

You made the product, but they’re the ones playing with it. They’re the champions and legends. All we can do is set them up for success.

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Give Them What They Need

Give Them What They Need

P&T committees will demand relevant literature during evaluation. No literature, no implementation.

Even if your customers are convinced about your product, why would they risk their reputation if they don’t have relevant literature?

What’s the message? Where’s the shatter-proof literature to support it?

Set them up to succeed by giving them what they need.

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