Only replicate tactics if they’re still relevant in the current market.
Abandoning today’s chainsaw for yesterday’s pit saw means you’re surrendering your market share!
Change Tactics Regularly Read More »
When they ask for the time, don’t tell them how to build a watch.
Say the Punchline First Read More »
Efficiency means you’ve optimized yourself to today’s circumstances.
Resilience means you’ve optimized yourself to tomorrow’s circumstances, which are unknown.
Optimize for the Unknown Read More »
Today’s situation is transient, so no need to get comfortable.
Set your eyes on tomorrow, which will be very different from today.
Lean Into Tomorrow Read More »
Learning is uncomfortable, unpleasant, and extremely useful.
When you feel like turning back, remind yourself of the change you’ve dreamt to create.
Figure out the whole situation before asserting your perspective.
Informed Perspective Read More »
Help them see what you see by telling a good story.
Customers don’t buy things, they buy stories and the feelings they elicit.
Conform your every set to your organization’s mission and vision.
Just because you can do something doesn’t mean you should.
Set goals that corner you into regularly delivering creative work.
Because regularly delivering creative work gets your further than wishing to do creative work.
Corner Yourself With Your Goals Read More »
Who doesn’t want clients to pay more, spread the word, and be supportive?
In order to have good clients, you first have to be a good freelancer.
