This Is for You

Value often needs to be experienced to be understood.

Have the patience and guts to demonstrate value to those who need it.

The Means Are the Ends

How you choose to get there determines what it’ll be like when you get there.

Hold Up the Mirror

They can see you in a way you can’t see yourself.

That’s why one of the most efficient ways of checking yourself is to be in the company of others.

Swoosh

You have just as good a shot as anyone else.

Now take it!

This decade belongs to you.

Against the Flow

Choose your battles wisely.

Go against the flow in matters where we’re counting on you to be the flow.

Strong

You are strong.

Which is why you have no need to put them down.

You get to lift them up.

Acceptance

We all see things differently. And we should.

Different viewpoints are not a reason for strife.

Overcome the differences and work together as one.

There is no room for division or tolerance. We accept nothing short of acceptance.

Stability

Payers need to be convinced that the problem being solved by your product is going o be around for a while if it’s not addressed.

They also need to be convinced that the market will be stable long enough to earn back the investment.

If your customers are hesitant about your slam-dunk product, could they be concerned about stability?

35,000

It may feel safer and more comfortable to pretend that you have no freedom.

In reality, you make thousands of choices everyday—35,000 on average.

‘Choices are the hinges of destiny.’

Make Them Comfortable

Jargon is exclusive.

If you want in on your customers, learn their speech, their likes, and their ideals.

Humans find comfort in familiarity.