Ready. Set. Access.

Market Access Strategic Execution Consultant

Krishna Patel

Freelance Market Access Strategic Content Developer

Crystal Clear

Crystal Clear

Your customers should be clear about what they’re going to get.

If they’re left confused, unengaged, or dubious, it’s probably because someone was sleeping on the job.

Say directly all that you can. Convey the rest with symbols and inferences.

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Shortcuts

Shortcuts

Shortcuts are deceiving.

Most of us choose the fake shortcuts over the real ones.

The fakes ones look interesting now but cut you short in the long run.

The real ones look like inconvenient detours now but pay off in the long run.

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Change

Change

Real change happens with consistent persistence.

Drip. Drip. Drip.

Have the discipline to mind yesterday’s important while tending to today’s urgent.

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Enough

Enough

You’re wasting your time by getting hung up on ‘___ as possible’ (as high…, as fast…, as  small…).

You’d rather obsess about ‘___ enough’ (high…, fast…, small…).

Roger Bannister accomplished the impossible by creating a series of possible steps and meeting those milestones.

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