Ad boards can reveal inconvenient things about our product and our approach that we wish weren’t true.
Refutations are as valuable as confirmations.
Now that you know about the spinach caught in your teeth, you can do something about it.
They have the same dreams, same hopes, and same fears as you.
If you can’t find common ground, move to higher ground.
Working as one has become a necessity. It’s not a luxury that we can live without.
This is not the ‘90s and we are not the Baby Boomers.
It’s not about what it is, it’s about what it can become.
It’s not about who we are, it’s about who we can become.
Terrible marketing is built on the foundation of service to the product. Plan on obsolescence of your product, not the customer.
Good marketing is built on the foundation of service to the customer. The customer funds your growth, so you’re wise to want to delight them. But you get into trouble when you lose their trust.
Great marketing, the kind where your enterprise wins in the long run and where the product and customer are both taken care of, is built on the foundation of service to the Divine. The Power that brought you here cares to take you there, so don’t hold back. Act with abundance, find people eager to pursue a goal, and connect the disconnected.
You can’t build a great building on a weak foundation.
Check Your Foundation Read More »
Don’t underestimate the utility of your assets.
One person’s trash is another person’s treasure.
Valuable principles are inconvenient.
In difficult times, they might lead to short-term discomfort.
Principles guided by doing what benefits you right now don’t have any value.
You’re playing the long game which is why you’d rather embrace the valuable principles that pay off in the long run.
Inconvenient But Worth It Read More »
Value often needs to be experienced to be understood.
Have the patience and guts to demonstrate value to those who need it.
How you choose to get there determines what it’ll be like when you get there.
The Means Are the Ends Read More »
