Make Magic

First, build your story.

Then give a disproportionate amount of attention to the tiny details.

Ask Disney World.

How Can This Be Done?

Do not abandon it because it doesn’t come easy to you.

People who understand science, make good decisions, or are capable of emotional labor were not born that way.

We are all capable of huge leaps of insight and empathy. If we’re willing to go to work to learn how.

Speed Up

Stay together to go far.

When leading the team, however, do not slow down for the people in the back. They’ll just slow down more.

Speed up if you need to. They’ll catch up.

Peer Pressure

Peer pressure is like barometric pressure. It’s constant and all around us.

If it doesn’t help you achieve your goals, ignore it.

No Space for Gloom

Gloom has no positive effect on ameliorating doom.

Entropy and fear unravel all the work that came before.

Strike a Chord Worth Listening To

Your work will never fit in. So do the hard work of having it stand out.

Find a chord and stick with it. Again and again, for years, until it becomes yours.

What Do They Mean?

Listen to understand.

Intention

Talk so you can be heard.

What Do You Mean by That?

Listen to understand, not to reply.

Competence

In our world of artificial intelligence, competence is no longer about our ability to press certain buttons in a certain sequence.

Competence in our modern world is about the humanity to connect with our customers and colleagues.

Serve them what they want in the way they want it. Delight them!