You may get really close to fitting in all the way. Only to find that you’re now easy to overlook.
Rather than finding all the ways to fit in, choose to stand out.
Make promises that no one else risks making.
Care to keep them.
This is how to win them over!
Even in solitude, the command-seeking Master of the universe is right there. Never leaving your side and actively participating in your work.
Recognize the help and enjoin it.
Alone we can do so little; together we can do so much!
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Give your best and then try to figure out how to do an even better job.
Day by day, moment by moment, the beat continues.
Even when you’re not watching, it moves on.
No need to stress, but no need to waste either.
Which barrier do your customers face: no need, no money, no hurry, no desire, or no trust?
Identify the problem to solve it.
In the present, we get to create a way for the future.
Leave a legacy worth remembering.
We focus so much on keeping promises that we forget to create better ones.
Create promises that are more generous, urgent, and personal.
Your brand is a promise, and your work is delivering on it.
The future you’re creating has never come before.
But similar feats have been accomplished many times.
Learn from these case studies and take the leap.
Disney World’s bathrooms are clean. It’s not a profit center.
They keep them clean because if they didn’t, you wouldn’t come back.
This is also the case with market access.
Rather than asking ‘how will this pay off,’ care to break barriers. The revenue will take care of itself.
