Certain market access problems are difficult and persistent despite the vigilance of many skilled, well-meaning professionals.
They’re difficult because they have resisted simple, obvious solutions.
They’re demanding that we now try approaches that feel risky and might not work.
They reward patience, nuance, and guts and will fight off brute force all day long.
Fight Difficult Problems with Respect Read More »
You cannot fight while asleep.
First, wake up. Be aware of your responsibilities, your surroundings, and your limitless capability.
How much attention are you giving to waking up which is the hardest, most foundational part of our work?
Everyone has their own narrative built by fears and drama.
You’re not the only one.
Rather than marinating in the frustration, you’re more likely to find a way through by becoming curious about your situation.
Get Curious, Not Frustrated Read More »
You already have everything you need to win.
It’s not a matter of gathering more resources but caring to mobilize all the existing ones for a singular cause.
To win, you must plan to win, prepare to win, and expect to win.
You Already Have Everything Read More »
Raise your hand as high as you can.
…
…
…
Now raise it higher.
What was that about?
You’re capable of far more than you think. So, get out of your own way.
The time you have right now is like a drop of water on a hot surface.
Before you know it, it’ll be gone.
Would you want your provider to throw a treatment at you without ever caring to diagnose?
It’s dangerous, expensive, and time-consuming.
Same goes with marketing.
What Are You Solving For? Read More »
Show up like a professional.
Your customers are counting on you to show up today with the generosity, attention, and commitment that you did on Day One.
Show up even if you don’t feel like it. Especially when you don’t feel like.
That’s what sets you apart from amateurs.
Like a Professional Read More »
The market doesn’t belong to the strongest or most intelligent.
It belongs to the one most responsive to change.
Are you persisting with old ideas because you can’t identify ones?
The times are changing so fast that evolving at the level of a hero is not good enough.
We have to transmutate. From a caterpillar to butterfly.
Busy-ness is not the point.
Rather than counting the things you do, do the things that count.
