Stuck on how to represent something? Check out these amazing resources. Grateful for the generation contribution of Duarte, ferdio, and Data to Viz!
Killer Online Data Visualization Resources Read More »
Was there ever a time when we thought about the million other deadlines while we were working on the project at-hand? (all the time!)
Amplify that noise with other the non-work priorities: go for a run, write the blog, make a grocery run, fold laundry, ….
Each second I give attention to these other priorities, I’m taking away a second from the project at-hand. It adds up.
There’s a famous quote by Jim Rohn: “Either you run the day, or the day runs you.”
Each item is special and worthy of REVERENCE. It helps to transfer it from the brain onto paper (make a list), and (if it makes sense) put it on the calendar. Once it’s on the calendar, there’s no getting around it now!
The reality is that there is one of me and infinite of them, so each item has to wait its turn so it gets the attention it deserves.
A Time for Everything Read More »
True story: a brilliant executive was trying to penetrate a new market, but could not get the customers to buy into his idea. The proposal written for this new customer segment was similar to the ones he would write for his current customer segment. Why didn’t it work? Rather than giving up, he asked his colleague (another brilliant executive) to write the same proposal differently. It worked! The customers bought his services.
Right content matched to the right people moves them.
Who am I trying to persuade?
In order for them to take action, who do THEY need to persuade?
What do I need to provide them so that they’re well-prepared to persuade their colleagues and not putting their reputations on the line (because who would take such risk at work)?
Good writers : customers :: chameleons : environment. Adaption.
The Same Information Told Differently Read More »
President Harry S. Truman famously kept a desk sign that read, ‘The buck stops here!’
Rather than passing the ‘buck’ (responsibility/blame) to someone else, he took on the responsibility for the way the country was governed.
What a professional.
A consultant has the same responsibility to Clients (manufacturers), who have the responsibility to their customers (payers and providers), who have the same responsibility to patients. It’s hard to be mindful of this bigger picture when we’re busy in the day-to-day churn—but imagine what would happen if a single stakeholder in the chain passed on the buck to someone else instead of taking on the responsibility. That stressed out single mother who is barely getting by and working double shifts to put food on the table is counting on me to make sure she receives the proper rheumatoid arthritis treatment.
We expect electricity to relentlessly charge our homes (no excuses). We expect Covid vaccines to work (no excuses allowed there, either). Patients expect to get the treatment they need so they can move on with their lives (no excuses).
Market access is in the business of service.
The Buck Stops Here Read More »
We don’t stretch to burn calories. However, in order to do the work that burns calories, stretching has to happen first. Who knows the value of stretching better than those who rushed onto the treadmill without stretching, only to end up injuring themselves and unable to get back on the treadmill for a month? Besides suffering pain, they were unable to do exactly the thing that they so eagerly rushed into doing.
Taking out time for learning is the same. Learning itself doesn’t bring in revenue. However, I need to learn in order to do the work that brings in revenue.
How much time should I set aside to learn? The highest performers are learning 17 hours/day.
Learning Is Like Stretching Read More »
How can us market access professionals (strategists, writers, editors, and everyone else) possibly do our work if we’re not curious enough to seek out our customers’ voice?
In market access, we often treat our asset as our own child and customers’ needs as a stepchild. This backfires on the business as the stepchild always turns out to be the Cinderella of the story.
Isn’t the goal of manufacturers, payers, and providers ultimately the same? To keep patients healthy enough so they stay out of the health care system? It’s just that the market demands each stakeholder to address this call in a different way.
AMCP’s Partnership Forum is a platform where these stakeholders collaborate on tactics and strategies to drive efficiencies and outcomes.
Tapestry Networks is another platform that brings together such stakeholders.
I wonder if there are other such collaborative platforms out there.
Collaborations Among Stakeholders Read More »
It starts with data and it ends with data. This is why it’s critical for market access professionals to understand biostatistics.
Here’s a cheat sheet of how to interpret ratios in biostatistics using a hypothetical example. It’s one of the few resources from pharmacy school that I still refer to even after a decade.
Morbidity from Prostate Cancer of 400 Men | |||
Measure of Risk | Formula | Radical Prostatectomy (PR) (n = 200) | Watchful Waiting (WW) (n = 200) |
# men with erectile dysfunction (ED) | 160 | 90 | |
Absolute risk reduction (ARR) | Risk in PR – Risk in WW | (160/200) – (90/200) = 0.80 – 0.45 = 0.35 = 35% Risk of ED was 35% less with WW than with PR. | |
Relative risk (RR) | AR of PR / AR of WW | (160/200) / (90/200) = 0.80/0.45 = 1.8 Risk of ED with PR was 1.8 times that with WW. | |
Odds ratio (OR) | Odds of PR / Odds of WW | (160/40) / (90/110) = 4/0.82 = 4.9 The odds of ED with PR are about 5 times those with WW. | |
Number needed to harm (NNH) | 1 / ARR | 1 / 0.35 = 3 For every 3 men undergoing radical prostatectomy, 1 will experience ED. | |
Interpreting Ratios Read More »
I have to attend this meeting
I have to turn in this by next week
I have to prepare for this pitch
Vs
I get to attend this meeting
I get to turn in this by next week
I get to prepare for this pitch
How would your world be different if you switched out ‘have’ with ‘get’?
Would your colleagues, employers, and Clients notice the difference?
Would your family notice the difference?
It’s more efficient to pull than to push.
Efficient = less effort, man-power, time, and money for the same outcome.
Good strategies supported by bad content are lame.
Good strategies supported by good content are formidable.
It’s time to stop living with crappy content.
Everyday I get a chance to practice my art.
Doctors and lawyers are highly educated professionals, but still use the word “practice” for their professions, indicating they always have something to learn or sharpen. A good practice is specific, focused, and helps me to continue rising.
Bad content ≠ bad writer (rookie mistake!). Bad content can be flipped into good content by the same writer.
Content development is a skill that can be learned.
Professionals ask smart questions. Smart questions set off lightbulbs around the room. They also spare money and headache down the road.
If they haven’t already been answered in the Creative Brief, it might be worth getting them answered by the Client before going off to do the work.
Questions to Ask at the Kickoff Meeting Read More »
